Hi, I’m Lloyd Feldman. For many years I worked for a large distributor that supplied independent kitchen showrooms throughout the UK.
Therefore, I have a good understanding of which showrooms sell what kitchen brands and how the price and quality of those brands compare to each other & to the chains & trade only suppliers.
Why’s it so difficult to find the best value kitchen?
Lack of knowledge
Most people know very little about kitchens. If you asked 100 people if an Audi is a better quality car than a Fiat, most would know the answer. However, if you asked the same 100 people if a Bauformat kitchen is a better quality kitchen than a Magnet kitchen, most wouldn’t know the answer.
Too much information
Buying a kitchen can seem like a minefield. With so much information to take in, ensuring you get the best kitchen for your money isn’t easy.
Independent kitchen showrooms who tell you their kitchens are the best
Most independent kitchen showrooms will tell you why their kitchens are the best. However, when you’ve visited 3 or 4 showrooms who all sell different brands & all tell you that their kitchens are the best, who do you believe?
Sales tricks & pressure selling from the chains
The chains make buying a kitchen even harder with their sales tricks. They try to mislead people into thinking they’re getting a bargain by inflating their prices & then offering 50% off discounts.
They then try & pressurise people into putting down a deposit by telling them their sale ends in a few days time.
Sales tricks from builders & trade-only suppliers
Builders also try & mislead people into thinking they’re getting a bargain with promises of up to 80% off trade-only kitchens. Unfortunately, this is the same sales trick the chains use. Trade-only suppliers hike up their prices so builders can then tell people they get up to 80% off.
In reality, the prices builders quote for kitchens is usually similar to the chains. In fact, sometimes they quote more than the chains, especially in affluent areas.
Guarantees from the chains that aren’t worth the paper they’re written on
Chain store guarantees of up to 25 years may sound appealing. However, the reality is, if you do get a problem, you’ll most likely be told the problem is wear & tear which isn’t covered.
Guarantees from trade-only suppliers that aren’t worth the paper they’re written on
When you buy a kitchen from a trade-only suppliers via a builder, you’re buying a kitchen with effectively no guarantee.
This is because your contract is with the builder & not with the trade-only supplier. Therefore, if you get a problem with the kitchen & try going back to the trade-only supplier, they’ll usually tell you to go back to your builder. However, when you go back to your builder, they’ll usually tell you that they are only responsible for the fitting, and you need to go back to the trade-only supplier. This toing and froing usually goes on for some time until people eventually give up.
