Skip to content

Lloyd feldman 2
Hi, I’m Lloyd Feldman. For many years I worked for a large kitchen distributor that supplied independent kitchen showrooms throughout the UK.

Therefore, I have a good understanding of which showrooms sell what kitchen brands and how the price and quality of those brands compare to each other & to the chains & trade only suppliers.

Why’s it so difficult to find the best value kitchen?

Lack of knowledge

Most people know very little about kitchens. If you asked 100 people if an Audi is a better quality car than a Fiat, most would know the answer. However, if you asked the same 100 people if a Bauformat kitchen is a better quality kitchen than a Magnet kitchen, most wouldn’t know the answer.

Too much information

Buying a kitchen can seem like a minefield. With so much information to take in, ensuring you get the best kitchen for your money isn’t easy.

Independent kitchen showrooms who tell you their kitchens are the best

Most independent kitchen showrooms will tell you why their kitchens are the best. However, when you’ve visited 3 or 4 showrooms who all sell different brands & all tell you that their kitchens are the best, who do you believe?

Most Independent kitchen showrooms only sell one or two brands

There’s hundreds of different brands sold by Independent kitchen showrooms. All of which vary in terms of price & quality. However, most showrooms only offer one or two brands.

So, even if you visited 50 showrooms, all of which who sold different brands, you’ll probably only have looked at about a quarter of the brands on the market. What’s more, to visit & get quotes from 50 showrooms, could potentially take years!

Sales tricks & pressure selling from the chains

The chains make buying a kitchen even harder with their sales tricks. They try to mislead people into thinking they’re getting a bargain by inflating their prices & then offering 50% off discounts.

They then try & pressurise people into putting down a deposit by telling them their sale ends in a few days time.

Sales tricks from builders & trade-only suppliers

Builders also try & mislead people into thinking they’re getting a bargain with promises of up to 80% off trade-only kitchens. Unfortunately, this is the same sales trick the chains use. Trade-only suppliers hike up their prices so builders can then tell people they get up to 80% off.

In reality, the prices builders quote for kitchens is usually similar to the chains. In fact, sometimes they quote more than the chains, especially in affluent areas.

Guarantees from the chains that aren’t worth the paper they’re written on

Chain store guarantees of up to 25 years may sound appealing. However, if you do get a problem & try going back to the store, you’ll most likely be told that the problem is wear & tear which isn’t covered by the guarantee.

Guarantees from trade-only suppliers that aren’t worth the paper they’re written on

When you buy a kitchen from a trade-only suppliers via a builder, you’re buying a kitchen with effectively no guarantee. This is because your contract is with the builder & not with the trade-only supplier.

If you get a problem with the kitchen & try going back to the trade-only supplier, they’ll usually tell you to go back to your builder. However, when you go back to your builder, they’ll usually tell you that they are only responsible for the fitting, and you need to go back to the trade-only supplier. This toing and froing usually goes on for some time until people eventually give up.

Is there a catch?

No – using us is just like using a mortgage broker to find the best value mortgage provider. The only difference is, we’ll find you the best value kitchen supplier rather than mortgage supplier.

How do we get paid?

If you buy a kitchen from a showroom we recommend, the showroom pay us a commission. This cost has no effect on the price you pay as showrooms do not pass it on. Our service is FREE to consumers.


Dark Blue Shaker Kitchen

Kitchens that are much better value than the chains & trade suppliers

Find out more

German Kitchen

Find the best value German kitchen suppliers

Find out more

Luxury Kitchen

Bespoke shaker kitchens
for less

Find out more

By continuing to use the site, you agree to the use of cookies. For more information about how we use cookies, see our Cookie Policy. More information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.